No. Management is separate. Ad spend is billed directly to Google.
Tracking, structure, campaign setup or refresh, dashboard setup, and launch readiness work. With higher-tier packages, it includes page UX and copy optimisation.
Yes. Core CRO, UX, and copy improvements are included. Large redesign or development work is quoted separately for the foundation package, but is covered in Growth and higher tiers.
The agreement continues month-to-month